August 28, 2024
The Journey Behind Imperial Pet Co.
The Journey Behind Imperial Pet Co.: A Story of Passion and Purpose.
From the tranquil deer farm where it all began to revolutionising pet health with natural supplements, this journey is as inspiring as it is impactful. If you’re passionate about pet well-being or curious about what makes certain pet health products truly exceptional, you’re in the right place. Join us as we delve into the origins, unique approach, and heartfelt stories that define Imperial Pet Co.
From Deer Farm to Pet Health Pioneer
The roots of Imperial Pet Co. are deeply intertwined with a lifelong affinity for deer. I spoke to founder James Cuttance about how his journey began on a deer farm. He said, “In my early 20s, I ventured into the world of “human” deer velvet products, witnessing remarkable results. But it wasn’t until my beloved family dog, Mac, began struggling with arthritis that the real breakthrough happened.”
After introducing Mac to deer velvet (the growing bone and cartilage that becomes deer antlers), he saw a dramatic improvement in his mobility and overall happiness. This personal success story ignited the spark that led to the creation of Imperial Pet Co. – a company dedicated to harnessing the benefits of deer velvet and other natural ingredients to enhance the health of pets everywhere.
Setting the Standard in Pet Health Supplements
What sets Imperial Pet Co. apart from other pet health supplement companies? James explained, “It’s our commitment to creating the most unique, natural, and effective products available. We take a holistic approach, focusing not just on what’s trending, but on ingredients with a rich history and proven efficacy.”
Speaking of the key ingredients – deer velvet, Manuka honey, and Green Lipped Mussel, – James said each come with a story of their own. “Deer velvet has been a staple in Traditional Chinese Medicine for over 2,000 years, while Manuka and Green Lipped Mussel have deep roots in Māori culture. These ingredients have withstood the test of time, and we’re proud to incorporate them into our products.”
A Story That Touched Hearts
One story that remains etched in James’ memory is from a customer whose dog was on the brink of double hip surgery. With the surgery postponed, they decided to try the product as a last resort. The results were nothing short of miraculous – so much so that when the vet returned and saw the dog, they were astonished. The vet remarked that if they hadn’t been treating the dog, they wouldn’t have believed it was the same animal. James said, “They did not go through with the surgery, as the vet believed it would not help any more than the product had. When the customer was telling me this story, she started crying and thanking me…. This story has stuck with me to this day.”
Now Imperial Pet Co. have many similar stories of how the product has helped, but this will always be the one that confirmed what James was doing was right.
Looking to the Future
The vision for Imperial Pet Co. is simple yet profound: to continue prioritising the well-being of animals as they grow. Their mission remains steadfast – helping pets enjoy a higher quality of life and supporting their owners through their journey. James said, “Having seen firsthand how hard it was to watch my dog go through the pain of arthritis; I understand how hard it is for pet owners. We love these animals like children and if I can help dogs live a better life, then I think we are moving in the right direction.”
Staying Connected: The Key to Success
Maintaining a close connection with their customers and their stories is central to Imperial Pet Co.’s approach. They value the relationships they build with retailers and pet owners, listening to their feedback and experiences. These interactions not only help them improve their products but also keep their passion for pet health alive and thriving. James added, “I often chat with customers too, via email or on the phone, to answer questions about the products and to share the stories. We value feedback over anything else, as that is what the company is built on.”
Advice for Aspiring Entrepreneurs
For those looking to start their own business in the pet health industry or any niche market, I asked Jame for some invaluable advice for people looking to start their own pet business, he said, “Follow your passion. Authenticity and a genuine love for what you do will drive you far more than chasing trends or focusing solely on marketing. Prioritize working with ingredients that truly make a difference, and the customers will come.”
James ended by saying, “At Imperial Pet Co., we’re proud of our journey and committed to making a positive impact on pet health. We hope our story resonates with you and inspires you to pursue your own passions with dedication and heart.”
